Evolving Organizational Performance through Strategic Alliances: Myths and Realities

Abstract

The study focused on analyzing corporate performance through strategic alliances and had three main objectives. Firstly, it aimed to investigate the influence of technological alliances on firm performance. Secondly, it sought to evaluate the impact of manufacturing alliances on firm performance. Lastly, it aimed to assess the impact of marketing alliances on firm performance. The study was based on the theory of resource dependence, and the empirical review revealed that all alliances have a strategic impact on performance. The study reveals that the global success rate of strategic alliances is less than satisfactory. This high rate of failure should be a concern for stakeholders, especially in the current era of globalization and liberalization of economies. However, the realm of strategic alliances can provide organizations with unprecedented opportunities to collaborate across industries, countries, and scales for mutual progress. Let's hope for a brighter future in strategic alliances.