Vol. 7 No. 1 (2026): Direct Research Journal of Management and Strategic Studies

Articles

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  Influencer Marketing Dimensions and Customer Buying Behaviour of Electronic Products in Akwa Ibom State, Nigeria: An Empirical Survey Study

  Ndifreke B. Akpan, Nkanikpo I. Ibok, Aniebiet J. Etuk, Okokon B. Attih (Author)

  1-6

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  Community-Based Marketing and Women’s Perceptions of Family Planning Methods in Akwa Ibom State, Nigeria

  John D. Asangaeneng, Nkanikpo I. Ibok, Okokon B. Attih, Abasiama A. Mfon (Author)

  7-14

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