Community-Based Marketing and Women’s Perceptions of Family Planning Methods in Akwa Ibom State, Nigeria

Abstract

This study investigated the association between community-based marketing and women’s perceptions of family planning methods in Akwa Ibom State, Nigeria. A cross-sectional survey research design was adopted. The population consisted of women of reproductive age (18–49 years), including nursing mothers who were aware of family planning methods in the study area. A sample size of 399 respondents was determined using the Taro Yamane formula. Data were collected using a structured five-point Likert-scale questionnaire administered through convenience sampling. Descriptive statistics and multiple regression analysis were used with SPSS version 24. The findings revealed that health education, community outreach, and community advocacy were positively and significantly associated with women’s perceptions of family planning methods. However, due to the non-probability sampling technique, the findings were interpreted as associative rather than causal. Ethical standards were observed through informed consent, voluntary participation, and privacy of respondents’ information. It was therefore recommended that strengthening community-based health education, outreach, and advocacy programmes would improve women’s perceptions and adoption of family planning especially in the rural areas.