Communication as a panacea for sustainable democracy and good governance in Africa
Keywords:
Communication, panacea, sustainable democracy, good governanceAbstract
Communication is central to sustainable democracy and good governance. It has been observed that the African continent is replete with political instability, occasioned by disruption and erosion of democratic governance and suspension of constitutional order. This has rendered the continent socially, politically and economically unstable. The paper explores the pivotal role of effective communication in fostering sustainable democracy and good governance in Africa. It delves into the intricate dynamics of communication strategies, emphasising their potential as a panacea for addressing challenges prevalent in the religion. By drawing on relevant theories, the paper aims to provide insights into how improved communication can contribute in building transparent institutions, engage citizens, and ultimately promote lasting democratic practices and good governance across the African continent. The root cause of this unfortunate situation has been attributed to lack of synergy between communication and elected leaders which has resulted in lack of two-way communication flow between elected leaders and the electorate thus, creating fertile grounds for military intervention in the continent. The recent occurrences in the Niger Republic, Gabon, Sudan, Congo, etc. are practical examples. For the purpose of this study, Nigeria is used as the study area, mixed research approach was adopted in this paper to obtain data. This involves combining both quantitative and qualitative research methodologies which include survey, using questionnaire to gather quantitative data on public perceptions of communication effectiveness, government transparency and democratic processes. Also interviews as means of gathering qualitative data would be employed by engaging keys stakeholders such as government officials, media professionals and civil society representatives. This would help to provide insights into their perspectives on the role of communication in democratic processes and governance. Observational research where public events, media coverage and government communication practices to gain real time insights into how communication is influencing democratic processes in governance practice is considered pertinent.
