E. F. Akpan, N. Ibok, and A. J. Etuk, “Service Marketing Mix and Students’ Enrolment in Private Secondary Schools in Akwa Ibom State, Nigeria”, Direct Res. J. Man. Strat. Studies, vol. 5, no. 3, pp. 9–13, Nov. 2024, Accessed: Jul. 28, 2026. [Online]. Available: https://journals.directresearchpublisher.org/index.php/drjmss/article/view/149