Odiurho, J.I., Aruoren, E. and Kifordu, A. (2026) “Promoting Firm Performance through Total Quality Management Performance”, Direct Research Journal of Management and Strategic Studies, 7(1), pp. 98–105. Available at: https://journals.directresearchpublisher.org/index.php/drjmss/article/view/674 (Accessed: 26 July 2026).